#LiveMoreYES! We’ve Been Shortlisted for an IPM Award for a 2nd Year!
We’re delighted to announce that our new product trial campaign with YES! Snacks has been shortlisted for the 2019 IPM Awards! After experiencing success at the last award show, winning ‘Best Product Launch’ for Nature Valley Nut Butter, we’re very excited to be involved for a second year running.
Our YES! Snacks campaign was a roaring success with employees all over Southern England, proving that wholesome products can still be totally delicious! Office workers got to choose from a selection of three different YES! Snack Bars – a range of unique fruit and vegetable and nut bars individually crafted to be both tasty and wholesome! Alongside the desk drop campaign, an experiential #LiveMoreYES! pop-up was set up in targeted offices, in order to impact the highest percentage of the target audience.
This time, five YES! Snack Bars were included so that consumers could be impacted by the full, and totally unique range. YES! also incorporated a ‘spin the wheel’ feature, where employees could win further prizes – encouraging participation and generating an electric workplace buzz.
"The #LiveMoreYES campaign was the perfect initiative to support the launch of YES! snacks by getting our delicious bars into the hands of hundreds of thousands of our target consumers, as well as creating engaging brand experiences through the pop-up events. The Work Perk were fantastic throughout the entire campaign and we can’t wait to work with them again in the future." – Lizzie Hendon, Assistant Brand Manager
“It’s great to see that we’ve been recognised for our work again by the IPM after our success last year. We’re extremely proud of our YES! Snacks campaign and had so much fun working to promote such an innovative and unique new brand within the Nestlé catalogue. Though our campaigns vary in purpose depending on the brand goals, our new product launch sampling campaigns offer a great deal of benefits for brands i.e. targeted sampling to increase impact and minimise wastage, with the ever-important consumer insights and sales that follow.” – Hannah Campbell, Campaign Manager for The Work Perk
Here’s a taste of some of the feedback that we received from recipient companies involved in the campaign:
“All samples have now been distributed to our staff. They were very happy to receive the Yes! bars and were surprised at how healthy they were considering they were so delicious! (and gluten free!) Some staff have already asked if they can buy them in shops yet as they enjoyed them so much, so would say they would go on to buy them. Many thanks for including us in your campaign” – B3 Living
Not only have we been shortlisted, but we are also thrilled to be headline sponsors for the awards this coming July. The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. We can’t wait to help IPM celebrate the very best that our industry has to offer!
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